TANZANYA GİBİ KONVANSİYONEL BANKACILIĞIN HAKİM OLDUĞU BİR ORTAMDAKİ KURUMSAL VE BİREYSEL MÜŞTERİLERİN İSLAMİ BANKACILIK TERCİHLERİNİN ANA BELİRLEYİCİLERİNİN ANALİZ EDİLMESİ VE ÖNCELİKLENDİRİLMESİ

The criteria for bank selection by a customer is one of the most challenging issues many bankers, as commercial banks perform similar functions in banking system any economy. Therefore, present study attempts to analyze and prioritize main determinants consumer choices Islamic Banks. It adopts survey questionnaires with 250 sample size through convenient snow bowling sampling analyzed using Analytic Hierarchy Process.
 findings reveal that corporate customers religious motives followed low service charges determining factor their choices, while profit-sharing came third fourth places, respectively. further show retail factors, services. These are indicative opted significant influence motives.
 Moreover, also reveals Amana was prioritized terms Shari'ah compliance, NBC KCB both highly services, whereas PBZ rated lower charges. Further implying would place highest trust when operating full-fledged compared window